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Category Archives: Business

Accountancy career path choices

An accountant is a financial specialist who ensures that a business’s financial accounts and records are examined and prepared accurately, and any taxes due are paid on time. If you are qualifying to become an accountant your initial qualifications will provide a sound basis for all areas of finance. With these initial qualifications you can

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3 things that will make people leave your website immediately

You want your website to engage existing customers and convert new ones. Unfortunately, it’s never going to do that if people leave your site seconds after landing on it. If you haven’t already, the first thing you need to do is head over to your website analytics and check out your bounce rate. This tells

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Google Ads – do they really work?

If you’re looking at marketing your company online you may be wondering what to do and how to do it. After all, long gone are the days of sending an advert into the local newspaper or organising a leaflet campaign. Well firstly, Google Ads does work, however big or small your company is, online advertising

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Why UX is an important part of marketing

Whether you’re booking a holiday, buying a new dress or looking for somewhere to go for dinner, user experience plays a huge role in your everyday decision-making processes. When it comes to choosing a restaurant for example, you’re far more likely to choose a venue that: Has a website in the first place Has their

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