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Category Archives: Technology

How to choose the right router for your business

Whether you’ve just set up a new company or you’re looking at upgrading your existing IT system, deciding which router to use can feel like a minefield. Unfortunately, it’s not as simple as doing a quick search in Google and choosing the one with the best reviews because every business operates differently and has individual

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Five common email marketing mistakes

Any marketer or business owner will agree that email marketing is a fantastic way to reach out to existing and prospective customers. Not only is your potential reach absolutely huge – in 2017, 3.7 billion people were using email and this is expected to grow to 4.1 billion by 2021, it boasts a much higher ROI

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How to Develop Your Brand

Business is an inherently competitive game, and to be a successful business you need to have a brand. And of course, a brand is more than just a name and a logo. A brand is the message you send out to your customers that makes your product or service distinctive. Indeed, a well-designed logo and

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Understanding social media as a marketing tool

Thanks to the popularity and prevalence of social media, it has become a hugely influential factor when it comes to whether or not people decide to do business with a company. Providing it has been executed properly, social media can be a highly effective marketing tool. With so many companies trying to attract the attention

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