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Category Archives: Technology

Five common email marketing mistakes

Any marketer or business owner will agree that email marketing is a fantastic way to reach out to existing and prospective customers. Not only is your potential reach absolutely huge – in 2017, 3.7 billion people were using email and this is expected to grow to 4.1 billion by 2021, it boasts a much higher ROI

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How to Develop Your Brand

Business is an inherently competitive game, and to be a successful business you need to have a brand. And of course, a brand is more than just a name and a logo. A brand is the message you send out to your customers that makes your product or service distinctive. Indeed, a well-designed logo and

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Understanding social media as a marketing tool

Thanks to the popularity and prevalence of social media, it has become a hugely influential factor when it comes to whether or not people decide to do business with a company. Providing it has been executed properly, social media can be a highly effective marketing tool. With so many companies trying to attract the attention

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The best ways to network online

Networking is a great way to extend your list of contacts as well as generate new business. Unfortunately however, when you’re trying to juggle work with home life it’s not always easy to get out and about to events. The good news is that thanks to the Internet, we can now network online in a

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