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Category Archives: Technology

How to Develop Your Brand

Business is an inherently competitive game, and to be a successful business you need to have a brand. And of course, a brand is more than just a name and a logo. A brand is the message you send out to your customers that makes your product or service distinctive. Indeed, a well-designed logo and

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Understanding social media as a marketing tool

Thanks to the popularity and prevalence of social media, it has become a hugely influential factor when it comes to whether or not people decide to do business with a company. Providing it has been executed properly, social media can be a highly effective marketing tool. With so many companies trying to attract the attention

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The best ways to network online

Networking is a great way to extend your list of contacts as well as generate new business. Unfortunately however, when you’re trying to juggle work with home life it’s not always easy to get out and about to events. The good news is that thanks to the Internet, we can now network online in a

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The statistics which highlight why you need to protect your business from data loss

Businesses are creating and storing an increasing amount of data and it’s crucial that this information is protected at all times. Firstly, you don’t want to risk data being leaked – if this happens, customers’ personal information becomes public and this would be a huge PR disaster for your company. Secondly, when you’re continually working

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