Reducing the cost of a genuine lead and increasing lead volumes
Background: London's largest Volvo approved dealer group
Volvo Cars London is London's largest Volvo approved dealer group, offering new and used Volvo cars for rental and corporate sales, as well as service, parts and bodyshop. In 2008, their West London dealership opened as Volvo's UK flagship site, featuring the very latest Volvo Cars showroom design concept. In addition, their North and Central London have recently undergone major transformation while their aftersales facility at Regent's Park continues to offer local Volvo drivers and trade customers a convenient location for servicing and parts purchases. Operating four highly successful car dealerships within the capital, they promise an unrivalled Volvo experience.
Challenge: finding new customers
When Volvo Cars London approached us, it was the height of the recession and they were facing a fight to be found online. Wisely, they had already made the decision to invest in Pay Per Click. But it wasn't long before Volvo Cars London found that by managing their campaigns in-house, they were facing an uphill struggle with increased costs on Keyword bidding. What's more, because they weren't experienced in Website Analytics, they weren't able to understand what the data was showing fully.
Solution: better ways of working
As soon as Volvo Cars London made the decision to hand their PPC Management over to us, we made the changes that made the difference, straight away. By rearranging how their PPC account was set and putting the right phrases to the right pages, we substantially increased their click throughs.
Results: improved returned on investment
Simply put, we used our client's existing resources to bring them better results than ever before. Volvo Cars London now receive in excess of 500 clicks a day. As well as significantly increasing website visitors and dwell-time, we've reduced the cost of a genuine lead, whilst maintaining and increasing lead volumes. Now, more people than ever before who search online for the Volvo car they want, click through to the Volvo Cars London website, find the car they want and picked up the phone ready to buy.
What happened next?
As the trusted Internet Marketing Consultancy for Volvo Cars London, we remain focused on helping our client achieve better results from their online presence. Now, we're combining Ethical SEO with PPC to bring our client a sustainable increase in their Online ROI Measurement.